Functional and Fashionable.

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Why forgo style when it comes to activewear? Aether Apparel (prounounced e-ther) allows you to look good while on an adventure. The clothing brand began with two businessmen in search of outerwear that was functional AND fashionable.

Do you enjoy snowboarding, skiing, surfing, cycling, or running? Well, you’re in luck. Aether’s performance-driven clothing is perfect for those with an active lifestyle. View the gear in action as the company’s founders, Palmer West and Jonah Smith, two former filmmakers, thoroughly document their travels while sporting their apparel on the Aether Journal.

The technical clothing brand includes collections created for well-traveled, urban men and women. Aether Apparel marries high-quality performance materials with minimal design and subtle branding.

For men, the Quest Rain Jacket is made from a matte-rubber, coated fabric. The jacket’s material adds an element of functionality. The seam is sealed with waterproof and wind resistant technology. The innovative design includes underarm ventilation and a clean aesthetic. This exceptional clothing piece will have you wishing for rain on a sunny day.

For women, the Lenox Jacket complements any outfit with its swing-shaped design and metal snaps. It features oversized front pockets and an inside diagonal pocket with a hidden button closure. There’s also an interior security pocket, ideal for storing cash or credit cards. And, the jacket’s sleeve length allows you to showcase any wrist wear accessories.

The Aether Apparel line includes more than just jackets. They also have hoodies, T-shirts, pants, and accessories, all with the same ergonomic features and simple design.

They don’t stop at clothing design, though. At the Aether flagship store in Los Angeles, the 4,000-square-foot space has two garage-style doors that open up to the sidewalk. There, you can test equipment on-site in a walk-in freezer, chilled at 9 degrees. At Aether’s San Francisco location, the store is constructed solely from recycled shipping crates, with a beautiful and modern architectural design. They also have a location in Aspen, Colorado, and one right next door to NoMo SoHo.