Luxury fashion with a purpose.

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Mmmm. Quality clothing. You know it when you see it…when you feel it.

You look in the mirror, twirl around, and feel utter satisfaction as the fabric smoothly grazes your skin. While sitting at your office desk, you follow a thread’s path with your fingertips, appreciating the technique and effort put into the comfortable cloth that covers your body.

Maiyet is a high-end fashion brand that does just that — create luxury clothing and accessories that leave you feeling content. But unlike their competitors, sporting their goods is about more than fashion. They practice ethical fashion by approaching the craft in a way that benefits people and communities while minimizing impact on the environment. Maiyet promotes sustainability, self-sufficiency, and entrepreneurship in developing economies.

How?

They partner closely with Nest, a nonprofit organization committed to the social and economic advancement of global artisans and craftsmen. To Maiyet and Nest, the word “artisan” is more than just a buzzword; it’s a lifestyle. They celebrate traditional textile techniques passed down from generation to generation, and provide artisans with the design direction to truly master their art and create luxury products. Not only do the craftsmen they employ have the opportunity to share their culture with the world, but also learn to start a business selling their skill.

Maiyet’s ultimate mission is to deliver their customers something that is not only handcrafted, but also rare and unique. Their clothes tell the stories of those who created them, and showcase fashion that combines cultural tradition and modern design. Maiyet gives life to the otherwise forgotten art of craftsmanship.

So, if you want something everyone else is wearing, this isn’t the brand for you. But if you care about making a difference in the world and are in the market for something exquisitely handmade and one-of-a-kind, look no further than Maiyet, conveniently located down the street from NoMo SoHo. Show your NoMo hotel keycard and receive 20% off full-priced items.